Let’s get down to business

What do you get when a glassblower and a gardener walk into a room? Commonwealth Bank’s highest-performing business campaign in years, naturally.

In this distinctive challenge, we were tasked with creating a platform that truly connected with the cornerstone of this country’s economy: the small business owner. Despite having to cram more proof points into our script than one could shake a glassblower’s stick at, we still managed to create some memorable spots.