What do you get when you cross a fresh homewares range, a designer dog and a German accent? We think you get the kind of tail-wagging magic that makes people stop and think: “Love it.”

We created this fun campaign to announce BIG W’s new homewares range in a way that would create cut-through in an oversaturated category. There were a few little hiccups along the way (and one giant cost-of-living-crisis sanga) but it was a huge learning experience for us and one that resulted in work we’re really proud of.