MYOB – Do Less Work Work

Being a sole trader means running a business of one. But it also means dealing with all the extra hassle that comes with it—paperwork, taxes, admin.

We call that work work.

To help sole traders focus on their actual job (not the boring one that comes with it), MYOB introduced SOLO—an app that automates all the tedious stuff.

To spread the word, we teamed up with comedian Tom Cashman and introduced work work to the world.

People got it instantly. And just like that, work work was a thing.